Excerpts from an article on Ode Magazine:
The current “green business” model has failed to achieve its vision and goals. The idea that business would provide more capital and consumers would pay more to reduce our carbon footprint languished even when everyone believed the economy would grow forever. This model, rooted in romanticism, can only succeed for those who are wealthy enough to equate a cleaner conscience with a cleaner planet.
Replacing a toxic process with a less toxic alternative is just “doing less bad". Is it enough to do less bad? A thief is a thief even if today’s theft is less than the last.
Humanity’s leap toward sustainability requires more than buildings with a green feature or a recycling program for a single waste stream. I believe we will achieve sustainability when we design our systems the way ecosystems function and evolve.
Enter the Blue Economy. In a Blue Economy, sustainable efficiency is achieved by substituting what is not needed with what is functional and by combining several innovative technologies into an integrated whole, just as habitats and ecosystems do. Cheerleading people to do the right thing or making incremental improvements in energy efficiency will never accomplish what can be achieved by producing income, cutting costs or improving marketability.
Read the full article [here]
